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Tag: sales

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The 40 Critical Touchpoints to Map in the B2B Customer Journey
  • customerjourney

The 40 Critical Touchpoints to Map in the B2B Customer Journey

  • John
  • August 2, 2016

As many of you know, I’m a huge advocate of customer journey mapping.  Customer journey […]

  • customerjourney

Exploring the Relationship Between Lifetime Value and the Customer Journey

  • John
  • March 10, 2016

Is it possible to have bad customers? Kinda, maybe, maybe not. Is it possible to […]

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