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Tag: sales

The 40 Critical Touchpoints to Map in the B2B Customer Journey

Posted on August 2, 2016September 7, 2016 By John

As many of you know, I’m a huge advocate of customer journey mapping.  Customer journey mapping can create a lot of goodness for your organization,…

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Exploring the Relationship Between Lifetime Value and the Customer Journey

Posted on March 10, 2016September 26, 2016 By John

Is it possible to have bad customers? Kinda, maybe, maybe not. Is it possible to have good customers? Well, of course. A good customer can…

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About Me

Hey.  I’m John and this is where I share thoughts on product management.

Several years ago, I found my calling in Product Management, including building/launching products and developing product teams.  I’ve worked some pretty neat tech companies like Intuit, Validity, Virgin Pulse and Dun & Bradstreet.

Thanks for visiting!  And I’d love to connect too.  Shoot me an email or find me on LinkedIn.

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