customerjourney The 40 Critical Touchpoints to Map in the B2B Customer Journey John August 2, 2016 As many of you know, I’m a huge advocate of customer journey mapping. Customer journey […]
customerjourney Exploring the Relationship Between Lifetime Value and the Customer Journey John March 10, 2016 Is it possible to have bad customers? Kinda, maybe, maybe not. Is it possible to […]
