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Tag: marketing

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How Important is the Product Name?
  • product management

How Important is the Product Name?

  • John
  • June 18, 2018

How much time, money and effort have we spent naming our products and companies?  Is […]

How to Stay Sane During a Product Launch
  • marketing
  • product management
  • Uncategorized

How to Stay Sane During a Product Launch

  • John
  • September 25, 2017

A Simple Framework for Launching (and Managing) Products If you’ve had the pleasure of watching […]

The 40 Critical Touchpoints to Map in the B2B Customer Journey
  • customerjourney

The 40 Critical Touchpoints to Map in the B2B Customer Journey

  • John
  • August 2, 2016

As many of you know, I’m a huge advocate of customer journey mapping.  Customer journey […]

Why Now is the Right Time for “Right-Time Marketing”
  • marketing

Why Now is the Right Time for “Right-Time Marketing”

  • John
  • June 30, 2016

Professor Plum. Kitchen. Candlestick. If you’re old like me, you know right away that’s a […]

Our Customers Deserve Better: Introducing a New Approach to Mapping the Customer Journey
  • customerjourney

Our Customers Deserve Better: Introducing a New Approach to Mapping the Customer Journey

  • John
  • April 7, 2016

This is a call to action.  This is a rallying cry for customer-facing folks to […]

  • customerjourney

Exploring the Relationship Between Lifetime Value and the Customer Journey

  • John
  • March 10, 2016

Is it possible to have bad customers? Kinda, maybe, maybe not. Is it possible to […]

The Lead Singer Swap – How to A/B Test like a Rock Star
  • marketing

The Lead Singer Swap – How to A/B Test like a Rock Star

  • John
  • June 2, 2015

If you follow baseball, you’re familiar with the herculean slugger who also happens to be […]

The Hierarchy of Marketing Needs
  • marketing

The Hierarchy of Marketing Needs

  • John
  • March 16, 2015

“It was the best of times, it was the worst of times.” This saying made […]

Why Can’t We Tackle Personalized Marketing?
  • marketing

Why Can’t We Tackle Personalized Marketing?

  • John
  • January 10, 2015

It’s completely natural to jump on the business buzzword bandwagon. It’s exciting to get behind […]

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