How much time, money and effort have we spent naming our products and companies? Is it worth it? Does a name really matter? Last week,…
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Tag: marketing
How to Stay Sane During a Product Launch
A Simple Framework for Launching (and Managing) Products If you’ve had the pleasure of watching a gaggle of five year olds play soccer, then –…
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The 40 Critical Touchpoints to Map in the B2B Customer Journey
As many of you know, I’m a huge advocate of customer journey mapping. Customer journey mapping can create a lot of goodness for your organization,…
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Why Now is the Right Time for “Right-Time Marketing”
Professor Plum. Kitchen. Candlestick. If you’re old like me, you know right away that’s a Clue reference. Clue is a board game in which the…
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Our Customers Deserve Better: Introducing a New Approach to Mapping the Customer Journey
This is a call to action. This is a rallying cry for customer-facing folks to adopt a new approach to mapping the customer journey. Some…
Read MoreExploring the Relationship Between Lifetime Value and the Customer Journey
Is it possible to have bad customers? Kinda, maybe, maybe not. Is it possible to have good customers? Well, of course. A good customer can…
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The Lead Singer Swap – How to A/B Test like a Rock Star
If you follow baseball, you’re familiar with the herculean slugger who also happens to be a clubhouse cancer. If you follow business, you’ve heard of…
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The Hierarchy of Marketing Needs
“It was the best of times, it was the worst of times.” This saying made famous by Charles Dickens may one day describe the current…
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Why Can’t We Tackle Personalized Marketing?
It’s completely natural to jump on the business buzzword bandwagon. It’s exciting to get behind the new shiny toy and expect something magical to kickstart…
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