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Tag: marketing

How Important is the Product Name?

Posted on June 18, 2018June 18, 2018 By John

How much time, money and effort have we spent naming our products and companies?  Is it worth it?  Does a name really matter? Last week,…

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How to Stay Sane During a Product Launch

Posted on September 25, 2017May 21, 2018 By John

A Simple Framework for Launching (and Managing) Products If you’ve had the pleasure of watching a gaggle of five year olds play soccer, then –…

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The 40 Critical Touchpoints to Map in the B2B Customer Journey

Posted on August 2, 2016September 7, 2016 By John

As many of you know, I’m a huge advocate of customer journey mapping.  Customer journey mapping can create a lot of goodness for your organization,…

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Why Now is the Right Time for “Right-Time Marketing”

Posted on June 30, 2016September 7, 2016 By John

Professor Plum. Kitchen. Candlestick. If you’re old like me, you know right away that’s a Clue reference. Clue is a board game in which the…

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Our Customers Deserve Better: Introducing a New Approach to Mapping the Customer Journey

Posted on April 7, 2016September 10, 2016 By John

This is a call to action.  This is a rallying cry for customer-facing folks to adopt a new approach to mapping the customer journey. Some…

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Exploring the Relationship Between Lifetime Value and the Customer Journey

Posted on March 10, 2016September 26, 2016 By John

Is it possible to have bad customers? Kinda, maybe, maybe not. Is it possible to have good customers? Well, of course. A good customer can…

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The Lead Singer Swap – How to A/B Test like a Rock Star

Posted on June 2, 2015September 10, 2016 By John

If you follow baseball, you’re familiar with the herculean slugger who also happens to be a clubhouse cancer.  If you follow business, you’ve heard of…

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The Hierarchy of Marketing Needs

Posted on March 16, 2015September 10, 2016 By John

“It was the best of times, it was the worst of times.” This saying made famous by Charles Dickens may one day describe the current…

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Why Can’t We Tackle Personalized Marketing?

Posted on January 10, 2015September 10, 2016 By John

It’s completely natural to jump on the business buzzword bandwagon. It’s exciting to get behind the new shiny toy and expect something magical to kickstart…

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About Me

Hey.  I’m John and this is where I share thoughts on product management.

Several years ago, I found my calling in Product Management, including building/launching products and developing product teams.  I’ve worked some pretty neat tech companies like Intuit, Validity, Virgin Pulse and Dun & Bradstreet.

Thanks for visiting!  And I’d love to connect too.  Shoot me an email or find me on LinkedIn.

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