product management How Important is the Product Name? John June 18, 2018 How much time, money and effort have we spent naming our products and companies? Is […]
marketing product management Uncategorized How to Stay Sane During a Product Launch John September 25, 2017 A Simple Framework for Launching (and Managing) Products If you’ve had the pleasure of watching […]
customerjourney The 40 Critical Touchpoints to Map in the B2B Customer Journey John August 2, 2016 As many of you know, I’m a huge advocate of customer journey mapping. Customer journey […]
marketing Why Now is the Right Time for “Right-Time Marketing” John June 30, 2016 Professor Plum. Kitchen. Candlestick. If you’re old like me, you know right away that’s a […]
customerjourney Our Customers Deserve Better: Introducing a New Approach to Mapping the Customer Journey John April 7, 2016 This is a call to action. This is a rallying cry for customer-facing folks to […]
customerjourney Exploring the Relationship Between Lifetime Value and the Customer Journey John March 10, 2016 Is it possible to have bad customers? Kinda, maybe, maybe not. Is it possible to […]
marketing The Lead Singer Swap – How to A/B Test like a Rock Star John June 2, 2015 If you follow baseball, you’re familiar with the herculean slugger who also happens to be […]
marketing The Hierarchy of Marketing Needs John March 16, 2015 “It was the best of times, it was the worst of times.” This saying made […]
marketing Why Can’t We Tackle Personalized Marketing? John January 10, 2015 It’s completely natural to jump on the business buzzword bandwagon. It’s exciting to get behind […]
