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Tag: customer journey

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Why Your Company Needs a “Journey Room”
  • customerjourney

Why Your Company Needs a “Journey Room”

  • John
  • December 17, 2016

A few years back, I was working at a mid-sized software company and part of […]

Who Really Owns the Customer Journey?
  • customerjourney

Who Really Owns the Customer Journey?

  • John
  • July 13, 2016

The beauty of a customer journey map is that it’s holistic and is relevant to […]

Our Customers Deserve Better: Introducing a New Approach to Mapping the Customer Journey
  • customerjourney

Our Customers Deserve Better: Introducing a New Approach to Mapping the Customer Journey

  • John
  • April 7, 2016

This is a call to action.  This is a rallying cry for customer-facing folks to […]

  • customerjourney

Exploring the Relationship Between Lifetime Value and the Customer Journey

  • John
  • March 10, 2016

Is it possible to have bad customers? Kinda, maybe, maybe not. Is it possible to […]

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