customerjourney Why Your Company Needs a “Journey Room” John December 17, 2016 A few years back, I was working at a mid-sized software company and part of […]
customerjourney Who Really Owns the Customer Journey? John July 13, 2016 The beauty of a customer journey map is that it’s holistic and is relevant to […]
customerjourney Our Customers Deserve Better: Introducing a New Approach to Mapping the Customer Journey John April 7, 2016 This is a call to action. This is a rallying cry for customer-facing folks to […]
customerjourney Exploring the Relationship Between Lifetime Value and the Customer Journey John March 10, 2016 Is it possible to have bad customers? Kinda, maybe, maybe not. Is it possible to […]
