It is November 2013. There is a pile of rocks fourteen feet high strewn about in the land behind my house. In fact, there are…
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Tag: b2b
Why Your Company Needs a “Journey Room”
A few years back, I was working at a mid-sized software company and part of a project team looking to overhaul our pricing and packaging.…
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Our Customers Deserve Better: Introducing a New Approach to Mapping the Customer Journey
This is a call to action. This is a rallying cry for customer-facing folks to adopt a new approach to mapping the customer journey. Some…
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The CLEAR Method: Solving with Process vs. Solving with Product
Several years ago, my college friends and I decided to take our adoration of Big East basketball to the next level and join a fantasy…
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