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Tag: b2b

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A Pile of Rocks and a Plan
  • product management

A Pile of Rocks and a Plan

  • John
  • July 30, 2018

It is November 2013.  There is a pile of rocks fourteen feet high strewn about […]

Why Your Company Needs a “Journey Room”
  • customerjourney

Why Your Company Needs a “Journey Room”

  • John
  • December 17, 2016

A few years back, I was working at a mid-sized software company and part of […]

Our Customers Deserve Better: Introducing a New Approach to Mapping the Customer Journey
  • customerjourney

Our Customers Deserve Better: Introducing a New Approach to Mapping the Customer Journey

  • John
  • April 7, 2016

This is a call to action.  This is a rallying cry for customer-facing folks to […]

The CLEAR Method: Solving with Process vs. Solving with Product
  • product management

The CLEAR Method: Solving with Process vs. Solving with Product

  • John
  • August 19, 2015

Several years ago, my college friends and I decided to take our adoration of Big […]

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