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Build It Ship It

Category: marketing

Please – Take our Product Launch Template

Posted on May 10, 2018May 30, 2018 By John

Thanks for visiting Growth and Grit.  Click here to access a template I’ve used for product launches in the past.  It is very generic and…

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How to Stay Sane During a Product Launch

Posted on September 25, 2017May 21, 2018 By John

A Simple Framework for Launching (and Managing) Products If you’ve had the pleasure of watching a gaggle of five year olds play soccer, then –…

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The Best of 2016: The Top Six Posts from the Build It Ship It Blog

Posted on January 5, 2017May 22, 2018 By John

More companies are beginning to grasp that the customer experience (in and out of product) can make or break a business.  At the start of 2016,…

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Why Now is the Right Time for “Right-Time Marketing”

Posted on June 30, 2016September 7, 2016 By John

Professor Plum. Kitchen. Candlestick. If you’re old like me, you know right away that’s a Clue reference. Clue is a board game in which the…

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The Most Valuable Role at Your Org? The Answer May Surprise You

Posted on May 5, 2016September 26, 2016 By John

“For homicide detectives, the clock starts ticking the moment they are called. Their chance of solving a murder is cut in half if they don’t…

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The Lead Singer Swap – How to A/B Test like a Rock Star

Posted on June 2, 2015September 10, 2016 By John

If you follow baseball, you’re familiar with the herculean slugger who also happens to be a clubhouse cancer.  If you follow business, you’ve heard of…

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The Hierarchy of Marketing Needs

Posted on March 16, 2015September 10, 2016 By John

“It was the best of times, it was the worst of times.” This saying made famous by Charles Dickens may one day describe the current…

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Why Can’t We Tackle Personalized Marketing?

Posted on January 10, 2015September 10, 2016 By John

It’s completely natural to jump on the business buzzword bandwagon. It’s exciting to get behind the new shiny toy and expect something magical to kickstart…

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About Me

Hey.  I’m John and this is where I share thoughts on product management.

Several years ago, I found my calling in Product Management, including building/launching products and developing product teams.  I’ve worked some pretty neat tech companies like Intuit, Validity, Virgin Pulse and Dun & Bradstreet.

Thanks for visiting!  And I’d love to connect too.  Shoot me an email or find me on LinkedIn.

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