customerjourney marketing product management The Best of 2016: The Top Six Posts from the Build It Ship It Blog John January 5, 2017 More companies are beginning to grasp that the customer experience (in and out of product) can […]
customerjourney Why Your Company Needs a “Journey Room” John December 17, 2016 A few years back, I was working at a mid-sized software company and part of […]
customerjourney User Experience, Customer Experience John November 9, 2016 My wife and I are shopping for a new car. We research different makes and […]
customerjourney The 40 Critical Touchpoints to Map in the B2B Customer Journey John August 2, 2016 As many of you know, I’m a huge advocate of customer journey mapping. Customer journey […]
customerjourney Who Really Owns the Customer Journey? John July 13, 2016 The beauty of a customer journey map is that it’s holistic and is relevant to […]
customerjourney Cutting Corners in the Customer Journey John April 18, 2016 I was thinking about the Boston Marathon today because today is the day of the […]
customerjourney Five Teams Who Can Increase Performance (and Revenue) through Customer Journey Mapping John April 15, 2016 Customer journey mapping – when done correctly – provides us with a clear and candid […]
customerjourney Our Customers Deserve Better: Introducing a New Approach to Mapping the Customer Journey John April 7, 2016 This is a call to action. This is a rallying cry for customer-facing folks to […]
customerjourney Exploring the Relationship Between Lifetime Value and the Customer Journey John March 10, 2016 Is it possible to have bad customers? Kinda, maybe, maybe not. Is it possible to […]
customerjourney Is Your Customer Journey Map Unnecessarily Complicated? John February 24, 2016 Rube Goldbergs complicated systems of chain reaction machines, built to perform a simple task were […]
