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The Best of 2016: The Top Six Posts from the Build It Ship It Blog
  • customerjourney
  • marketing
  • product management

The Best of 2016: The Top Six Posts from the Build It Ship It Blog

  • John
  • January 5, 2017

More companies are beginning to grasp that the customer experience (in and out of product) can […]

Why Your Company Needs a “Journey Room”
  • customerjourney

Why Your Company Needs a “Journey Room”

  • John
  • December 17, 2016

A few years back, I was working at a mid-sized software company and part of […]

User Experience, Customer Experience
  • customerjourney

User Experience, Customer Experience

  • John
  • November 9, 2016

My wife and I are shopping for a new car. We research different makes and […]

The 40 Critical Touchpoints to Map in the B2B Customer Journey
  • customerjourney

The 40 Critical Touchpoints to Map in the B2B Customer Journey

  • John
  • August 2, 2016

As many of you know, I’m a huge advocate of customer journey mapping.  Customer journey […]

Who Really Owns the Customer Journey?
  • customerjourney

Who Really Owns the Customer Journey?

  • John
  • July 13, 2016

The beauty of a customer journey map is that it’s holistic and is relevant to […]

  • customerjourney

Cutting Corners in the Customer Journey

  • John
  • April 18, 2016

I was thinking about the Boston Marathon today because today is the day of the […]

  • customerjourney

Five Teams Who Can Increase Performance (and Revenue) through Customer Journey Mapping

  • John
  • April 15, 2016

Customer journey mapping – when done correctly – provides us with a clear and candid […]

Our Customers Deserve Better: Introducing a New Approach to Mapping the Customer Journey
  • customerjourney

Our Customers Deserve Better: Introducing a New Approach to Mapping the Customer Journey

  • John
  • April 7, 2016

This is a call to action.  This is a rallying cry for customer-facing folks to […]

  • customerjourney

Exploring the Relationship Between Lifetime Value and the Customer Journey

  • John
  • March 10, 2016

Is it possible to have bad customers? Kinda, maybe, maybe not. Is it possible to […]

  • customerjourney

Is Your Customer Journey Map Unnecessarily Complicated?

  • John
  • February 24, 2016

Rube Goldbergs complicated systems of chain reaction machines, built to perform a simple task were […]

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