product management “How do I Get into Product Management?” John May 22, 2017 I recently stumbled across a thought-provoking question posted on the Boston Product Management Association group […]
customerjourney marketing product management The Best of 2016: The Top Six Posts from the Build It Ship It Blog John January 5, 2017 More companies are beginning to grasp that the customer experience (in and out of product) can […]
customerjourney Why Your Company Needs a “Journey Room” John December 17, 2016 A few years back, I was working at a mid-sized software company and part of […]
customerjourney User Experience, Customer Experience John November 9, 2016 My wife and I are shopping for a new car. We research different makes and […]
product management So You Missed a Product Release Date John October 5, 2016 We’ve lived most of our lives under pressure to make deadlines: a senior year thesis, […]
product management Take the “Shark Tank” Test: How Would Your Product or Business Fare? John August 15, 2016 “So how will your product dominate the market over the next couple of years?” As […]
customerjourney The 40 Critical Touchpoints to Map in the B2B Customer Journey John August 2, 2016 As many of you know, I’m a huge advocate of customer journey mapping. Customer journey […]
customerjourney Who Really Owns the Customer Journey? John July 13, 2016 The beauty of a customer journey map is that it’s holistic and is relevant to […]
marketing Why Now is the Right Time for “Right-Time Marketing” John June 30, 2016 Professor Plum. Kitchen. Candlestick. If you’re old like me, you know right away that’s a […]
marketing The Most Valuable Role at Your Org? The Answer May Surprise You John May 5, 2016 “For homicide detectives, the clock starts ticking the moment they are called. Their chance of […]
