Skip to content
  • Home
  • #productmanagement
  • #myfavoriteproduct
  • Subscribe
Build It Ship It

Tag: customer journey

Why Your Company Needs a “Journey Room”

Posted on December 17, 2016December 17, 2016 By John

A few years back, I was working at a mid-sized software company and part of a project team looking to overhaul our pricing and packaging.…

Read More

Who Really Owns the Customer Journey?

Posted on July 13, 2016September 28, 2016 By John

The beauty of a customer journey map is that it’s holistic and is relevant to so many departments and groups. Marketing – by and large…

Read More

Our Customers Deserve Better: Introducing a New Approach to Mapping the Customer Journey

Posted on April 7, 2016September 10, 2016 By John

This is a call to action.  This is a rallying cry for customer-facing folks to adopt a new approach to mapping the customer journey. Some…

Read More

Exploring the Relationship Between Lifetime Value and the Customer Journey

Posted on March 10, 2016September 26, 2016 By John

Is it possible to have bad customers? Kinda, maybe, maybe not. Is it possible to have good customers? Well, of course. A good customer can…

Read More

About Me

Hey.  I’m John and this is where I share thoughts on product management.

Several years ago, I found my calling in Product Management, including building/launching products and developing product teams.  I’ve worked some pretty neat tech companies like Intuit, Validity, Virgin Pulse and Dun & Bradstreet.

Thanks for visiting!  And I’d love to connect too.  Shoot me an email or find me on LinkedIn.

Subscribe

* indicates required

Archives

All Right Reserved 2016 Proudly powered by WordPress | Theme: Placid by ParagonThemes.