A few years back, I was working at a mid-sized software company and part of a project team looking to overhaul our pricing and packaging.…
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Tag: customer journey
Who Really Owns the Customer Journey?
The beauty of a customer journey map is that it’s holistic and is relevant to so many departments and groups. Marketing – by and large…
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Our Customers Deserve Better: Introducing a New Approach to Mapping the Customer Journey
This is a call to action. This is a rallying cry for customer-facing folks to adopt a new approach to mapping the customer journey. Some…
Read MoreExploring the Relationship Between Lifetime Value and the Customer Journey
Is it possible to have bad customers? Kinda, maybe, maybe not. Is it possible to have good customers? Well, of course. A good customer can…
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